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customer benefit

См. также в других словарях:

  • Customer orientation — (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its… …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer profitability — (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, a profitable customer is a person, household or a company that overtime, yields a… …   Wikipedia

  • Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …   Wikipedia

  • Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone …   Wikipedia

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Customer service training — refers to teaching employees the knowledge, skills, and competencies required to increase customer satisfaction. Contents 1 Audience 2 Content 3 Methodology 4 …   Wikipedia

  • Customer perceived value — (CPV) is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offering relative to perceived alternatives.From the time marketing came into existence, companies have faced the toughest challenge …   Wikipedia

  • Customer feedback management services — Customer feedback management (CFM) online services are web applications that allow businesses to manage user suggestions and complaints in a structured fashion. Methodology There are different approaches, or methodologies to feedback management… …   Wikipedia

  • Customer advisory council — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Customer value proposition — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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